Tech recruitersBLACKROC™

Digital & Marketing job roles we recruit.

Digital, performance and brand marketers helping Brisbane technology and services brands grow.

Digital Marketing Managers
Performance Marketing Specialists
SEO Specialists
Content Marketers
Social Media Managers
Marketing Automation Specialists
CRM Managers
Brand Managers
UX / UI Designers
Hiring Insight

What hiring managers are looking for

  • Data-Led Decision Making

    Digital and marketing teams have access to more information than ever. Employers value professionals who can interpret customer, campaign and channel data and use it to make better decisions rather than simply report on past performance.

  • Performance & Acquisition

    Experience across paid search, paid social, organic search, acquisition and conversion remains valuable in performance-focused roles. Increasingly, employers expect candidates to understand how these channels work together rather than operate entirely in isolation.

  • Marketing Technology & Automation

    CRM platforms, marketing automation and increasingly connected MarTech ecosystems are changing how organisations communicate with customers. Employers value professionals who can use technology to improve targeting, efficiency, personalisation and measurement.

  • Customer & Digital Experience

    Understanding how customers move through digital journeys is increasingly important. Experience with customer behaviour, UX principles, experimentation and conversion optimisation can help marketers identify and remove friction across digital channels.

  • Content, SEO & Discoverability

    Strong digital content needs to be useful and discoverable. Employers value professionals who understand audience intent, SEO and changing search behaviour, including the growing influence of AI-assisted search and answer engines.

  • Commercial Measurement

    Clicks and impressions only tell part of the story. Strong marketers understand how their activity contributes to meaningful outcomes such as enquiries, pipeline, revenue, acquisition, retention or customer value.

Beyond the technical skills

Modern marketing requires a combination of creativity and commercial discipline.

Hiring managers value professionals who can move between ideas and evidence, understand the customer without losing sight of business objectives and communicate effectively with creative, technical, commercial and leadership teams.

Adaptability is also increasingly important as channels, platforms and customer behaviour continue to change.